Home Staging
In this article we are going to talk about Home Staging: what is Home Staging, how it appeared and why.
We will also find out how you can do home staging in the property you want to rent or sell and what advantages this can bring you.
What is Home Staging?
The idea of Home Staging is several decades old. It initially appeared in the 70s of the last century, in the United States.
Home Staging means “staging in the house”.
Since this real estate marketing technique proved to be exponentially effective in selling real estate quickly and for higher values, it ended up being used in Europe as well, in the 1990s.
The purpose of home staging is to add value to a property, allowing it to become more attractive to potential tenants or buyers, thus streamlining the lease or sale process.
As the name implies, it consists of a staging that appeals to the more emotional side of the potential new owner or tenant.
The objective is to transform the house through the various decorative elements — furniture, lighting, colors and textures, creating a space where the visitor can imagine and feel at home when they visit it for the first time.
Home Staging: How to do it?
The purpose of home staging is to create a simple, functional and welcoming decoration that can please a wide range of potential interested parties.
If you don’t want or can’t invest in very deep renovations, you should start with small repairs: that hole in the wall, the broken blind, the knob of that kitchen cabinet… and other similar details that, if left unresolved, will show up at the most inappropriate situations.
All personal elements must be removed from the scene: clothes, photos, objects with religious, political or club content, papers, collections on display, and so on.
All unnecessary elements should also be removed, such as small pieces of furniture that end up taking up space, overly full displayers should be emptied, rugs that cover the entire floor should also be removed.
The idea is to leave the property with free space, unobscured, where you can move around and carry out daily activities freely. In this way the space can even give the feeling of being bigger.
Create Environments
In order to create more welcoming environments that can please a wider range of potential buyers or tenants, use neutral colors on walls, floors and decorative elements in general.
Use lighting to your advantage, whether natural or artificial. Open blinds and curtains. If the property doesn’t have much light coming from outside, add strategic points of light. In the kitchen, bathroom and work spaces in general, place cooler colored lights. In the bedrooms and living rooms, add warmer lights.
Elements that Add Charm
Cushions, curtains, natural plants, candles, a table set exposing simple crockery for a dinner for two, a touch of a soft fragrance like lavender, lemon, rose, etc. will give the last touch to an environment that is intended to be comfortable and pleasant.
Home Staging: DIY or Hiring Interior Designer/Company?
If these tips are not enough for you and/or decoration is not a field of interest to you, you can hire an interior designer or a company to do the work for you.
Prices to hire home staging can vary, on average, between a few hundred euros and tens of thousands, depending on the space in question and your wallet.
What you should keep in mind is that the service performed by a professional can actually make a difference and that the amount paid compensates with the consequent valuation of the property and its much faster sale or lease.
If you are considering hiring a professional service checkout IDbyID solutions.
Home Staging: Conclusion
for all the reasons mentioned above, home staging is in fact a marketing tool, if not the best of all, to quickly value and transact your property, whether in the lower or more luxurious segment.
Try home staging for yourself and give us feedback of your experience!
